Inspired by the hippie movement in the 60s and 70s, “Baked” is an infused bakery that captures a modern bohemian experience in its goods and services.
I created a package design candy packages for “Baked” best-selling candy: Lemon Lavender Truffles. These vegan and gluten-free confections have a mellow and delicate flavor of lemon with a calming and euphoric essence of lavender and sage. The desserts are then coated in purple white chocolate to create brilliant flavors of sweet, sour, mint, and bliss.
I curated a vintage color palette and a logo and marks for the visual identity of the brand.
I then used 3D modeling to create a package design for the Lemon Lavender Truffles.
I used 3D modeling again and created merchandise that aligned with items prevalent during the 70s, in the United States. Some accessories include sunglasses, a bomber jacket, and sandles.
