Converse Through Time
From the 70s to the 2020s, Converse continues to be a timeless and personal favorite brand of mine. The project delivered two print advertisements that correspond to the two mentioned decades. The 2020s advertisement is a package redesign that is dedicated to the 100-year anniversary of the Chuck Taylor All-Star shoe series, through a throwback shoe box redesign. Pattern rendering and 3D modeling were utilized.
Maya Nayak - Art Director
Maya Nayak - Brand Strategist
Maya Nayak - 3D Modeling
The 70s advertisement highlights Converse’s comittment to American basketball player “Chuck Taylor” and the Chuck Taylor All-Star shoe series.
A rendered pattern that captures all of Converse’s iconic shoe styles and sports involvement was combined with 3D modeling to create a custom show box for the 100-year anniversary of the Chuck Taylor All-Star shoe.
