Casa De Masala
Casa de Masala, or House of Spice, is a vibrant Indian and Peruvian fusion restaurant. The restaurant has an authentic and bespoke brand identity, that combines culture and tradition with modern warmth. A logo, take-home menu, and ephemera were created to represent the visual identity of Casa de Masala.
Maya Nayak - Art Director
Maya Nayak - Brand Strategist
Maya Nayak - Illustrator
A custom font Logo was designed to represent the bold culture of India with the essential marks of Peru.. Inspired by the textiles of both cultures, a take-home fusion menu was designed, accompanied by custom-designed textile patterns for each customer to use.
The menu elements are then printed on twill, which becomes the structure of the take-home menu. Customers can order, dine, purchase merchandise and external food items, and then store their items inside their take-home menus to create a connection with Casa de Masala after their experience.
Merchandise and food items that accompany the visual branding of Casa de Masala include costers, house-made spice mixes, branded shirts, and more.
