chefATL
chefATL is an original SCAD Atlanta student-produced docuseries. Students and local chefs explore the diversity of Atlanta through its dynamic culinary landscape. The production is a collaboration involving more than 100 students across nine SCAD degree programs and was shot on location at SCAD Film Studios in Midtown Atlanta.
Quinn Orear and Emma McGill - Professor Leads
Maya Nayak - Marketing Manager
Jack Selden and Artun Cilbiyikoglu - Social Media Content Strategists
chefATL is partnering with WABE for televised distribution:
chefATL’s Brand Identity
and a library of content from previous marketing teams was studied and utilized to carry out a structured content creation plan for the filming of episode 5 at “Le Bon Nosh”, with chef Forough Vakili.
As the marketing manager
my goal was to build a marketing plan to capture behind-the-scenes content for the production of chefATL’s episode 5.
The team compiled market research and integrated brand assets to propose a content creation plan for the various locations and subjects of the episode production dates.
The team also built upon the existing social media strategy for chefATL.
First, professional headshots of the crew were captured for social media.
Short-format videos
following trendy and timeless structures were created for potential usage in the future development of official chefATL social media platforms.
Lastly, branded ephemera was designed for future production ideas.
Please enjoy some behind-the-scenes images from the production and a look into the marketing team. Thank you!
