Walmart x SCADpro
The ask was to develop a social media activation that positions Walmart as the go-to digital destination for the Back to College experience that drives excitement for students and their broader network.
Luna Lui - Motion Media Design Lead
Annelise Coello - Concept Design Lead
Theo Braddock - Film Director
Maya Nayak - Associate Creative Director
Elisa Boulton - Presentation Design Lead
Casey Saas - Social Media Content Design Lead
View the live content on the official Walmart’s social media:
Utilizing generative AI: 20 students ranging from advertising to motion media, 10 weeks of analyzing market research and creating compelling territories, and 10 final deliverables to pitch to Walmart Creative:
Get new and returning college students, to connect with Walmart for their Back-To-College needs, by creating an integrated social media campaign that engages college students with Walmart‘s innovative and trend-forward offerings, because Walmart believes in convenience, accessibility, and fostering positive experiences for every student‘s college journey.
Five short-format videos
explore curated territories to connect to our target audience for Walmart’s Back to College initiatives. The short format videos explored three brand archetypes for Walmart: the Hero, the Creator, and the Caregiver.
The territories include Astrology, Essentials of College Majors, Routine, Material Hauls, and Self Care.
Four meme-style GIFs
that add a sense of humor and establish reliability to a college student’s shopping experience based on the student’s major.
Four carousel Instagram posts
combine illustration and motion media with photography to highlight different hero products while following the territories established in the deliverable package.
This seven screen carousel pairs with an Astrology theme and assigns relatable hero prodcuts to college students for every zodiac sign.
This two screen carousel pairs with a Routine theme that plays off of expectation vs. reality humor.
This two screen carousel pairs with a Haul ans studying theme that plays off of expectation vs. reality humor.
This three screen carousel pairs with a Self-care theme and showcases hero products in a familair and comforting composition of college student’s dorm room.
I presented the final pitch of the completed 10 deliverables to Walmart:
Please view behind the scenes of filming and meet the team. Thank you!
