City of Decatur x SCADpro

The ask was to propose ways of presenting captured audio and video stories by the citizens of Decatur, GA for the city’s Bicentennial celebration. The final team wrapped up the year-long collaborative project by finalizing the delivery of 90 audio stories, 3 short films, and a public mural narrated the City of Decatur's past, present, and future.

Maya Nayak - Associate Art Director

Blair Choi - Producer

Theo Braddock - Director of Photography

Jack Louis - Editing Lead

9 months prior to the final project quarter,

previous teams of the collaboration traveled to the citizens of Decatur to promote the gathering of stories for the City of Decatur. Over 100 citizens were interviewed and recorded about their connections and impact on the city.

Several film teams traveled around the Metro Atlanta Area and the City of Decatur over the course of a year to capture footage of different community events and small businesses for the composition of 3 final short films.

Ranging from film to advertising students, over 50 ambitious students worked to bring the City of Decatur’s past, present, and future stories to screen.

Campaign Proposals

to advertise the completion of the final audio and film deliverables were pitched. An interactive scavenger hunt was created to encourage citizens to explore iconic areas of the city, where people would come across a QR code that holds an audio story relating to the location they explore.

A Dynamic Mural

for the City of Decatur was designed and painted to represent the captured stories of the year-long collaboration. The mural was designed for the intention to incorporate visual movements utilizing augmented reality (AR).

The Final Pitch

of the campaign proposals, completed mural, finalization of the 3 short films, and organization of 90 audio stories were presented by myself to the representatives of City of Decatur, SCAD, and designers who were part of the collaboration.