Fender x SCADpro
The client asked us to recognize the Stratocaster guitar’s importance and consider what the company will look like in the next 70 years. In the collaboration, we created an interactive concert and music-making experiences that connect to Gen Z audiences.
Maya Nayak and Elisa Boulton - Associate Creative Directors
Chloe Jung - Strategy Lead
Vristhi Savalani - Copywriter
Anna Christian - Graphic Design Lead
Hyotak (Robin) Woo - Interior Design Lead
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